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I'm studying the target market to understand customers better. Analyzing the market to determine market segmentation and product differentiation. Doing a competitive analysis to understand how competitors solve similar problems and identify opportunities. Analyzing insights and analytics from an existing product to understand user behavior.
With a clear understanding of their users, market, and competitive landscape, I can start the ideation phase. I'm using paper and pen during early ideation to iterate on many ideas fast.
Next, I'm converting wireframes into mockups to build high-fidelity prototypes that look and function like the final product.
Where I hand all mockups, prototypes, and documentation to the development team to start the engineering process. Although the handoff is near the end of the UX process, I'm as a designer start collaborating with engineers during ideation to streamline the transition from design to development while ensuring designs meet technical constraints.
